Effective Date: August 27, 2026

Haute.pk (“Haute”, “we”, “us”, or “our”) operates this website and online store. We are committed to protecting the privacy, security, and confidentiality of information provided by our customers and website visitors.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit or use Haute.pk, place an order, communicate with us, or otherwise interact with our services.

By using Haute.pk, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect personal and technical information necessary to operate our website and fulfil your orders.

Information You Provide

This may include:

• Full name
• Mobile and telephone number
• Email address
• Billing address
• Shipping and delivery address
• Order history
• Product preferences
• Customer support communications
• Reviews, feedback, or other information you voluntarily provide
• Information required to process payments

Information Collected Automatically

When you access Haute.pk, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device information
• Operating system
• Website pages visited
• Referring website
• Date and time of access
• Cookies and similar technologies
• General website usage and interaction data

We use this information primarily for security, analytics, website functionality, and improving our services.

2. How We Use Your Information

We may use collected information for legitimate business purposes, including:

• Processing and fulfilling orders
• Delivering purchased products
• Confirming and verifying orders
• Contacting customers regarding their orders
• Providing customer support
• Processing refunds, exchanges, and returns
• Processing payments through authorized payment providers
• Preventing fraud and unauthorized transactions
• Maintaining and securing our website
• Improving products and customer experience
• Understanding website traffic and user behaviour
• Sending service-related communications
• Sending promotional communications where permitted
• Maintaining business and accounting records
• Complying with applicable Pakistani laws and lawful requests from government authorities

We will not knowingly use personal information for purposes unrelated to our legitimate business activities without appropriate notice or authorization.

3. Legal and Regulatory Compliance

Haute.pk operates in Pakistan and handles electronic information in accordance with applicable Pakistani laws and regulations.

This includes, where applicable, obligations and protections arising under laws governing electronic transactions, unauthorized access, electronic communications, cybersecurity, and privacy.

Pakistan’s Electronic Transactions Ordinance, 2002 contains provisions concerning unauthorized access to information systems and violation of privacy of information.

The Prevention of Electronic Crimes Act, 2016 (PECA) and applicable amendments also provide a legal framework concerning electronic crimes, unauthorized activities, and protection of information systems.

Where new Pakistani data-protection legislation becomes applicable to Haute.pk, this Privacy Policy may be updated to reflect the applicable requirements.

4. Payment Information

Payments may be processed through third-party payment gateways, banks, financial institutions, or other authorized payment providers, which may include [e.g., JazzCash, Easypaisa, and/or our partner bank’s payment gateway — name the actual providers you use].

Haute.pk does not intentionally store complete debit-card or credit-card numbers, CVV codes, PINs, or other sensitive payment credentials on its website servers.

Payment information submitted through a third-party payment provider may be subject to that provider’s own terms, security practices, and privacy policy.

Customers should never provide payment PINs, passwords, OTPs, or banking credentials to Haute.pk through email, WhatsApp, social media, or any other communication channel.

5. Cash on Delivery

For Cash on Delivery orders, we may collect and use the customer’s name, telephone number, address, and order information to:

• Confirm the order
• Verify delivery information
• Prevent fraudulent or duplicate orders
• Coordinate with courier companies
• Complete delivery and collection of payment

We may contact a customer by telephone, SMS, WhatsApp, or other available communication channels for order verification where reasonably necessary.

6. Cookies, Pixels, and Tracking Technologies

Haute.pk may use cookies, pixels, analytics tools, and similar technologies, including third-party tools such as Meta Pixel (Facebook/Instagram) and Google Analytics / Google Ads.

These technologies may be used to:

• Keep the website functioning correctly
• Remember shopping-cart information
• Remember preferences
• Understand website usage
• Measure advertising performance
• Improve website functionality
• Detect suspicious or fraudulent activity
• Provide relevant marketing communications

Meta Pixel and Conversions API: We use Meta’s tracking tools to measure the performance of our Facebook and Instagram advertising and to build audiences for marketing purposes. This may involve sharing limited information — such as page interactions, purchase events, or hashed contact details — with Meta. Meta processes this data under its own Data Policy, available at facebook.com/policy.php.

Google Analytics / Google Ads: We use Google’s tools to understand website traffic and measure the performance of our advertising. Google may process this information under its own privacy policy, and where applicable, remarketing features may use cookies to display ads based on prior visits to our site. Google’s privacy practices are described at policies.google.com/privacy.

Third-party advertising and analytics platforms may independently process information according to their own policies, over which Haute.pk has no direct control.

You may restrict or disable cookies through your browser settings, limit ad personalization through Meta’s ad preferences, or opt out of Google Analytics through Google’s opt-out tools. Disabling these technologies will not prevent you from placing orders but may affect certain website features and the relevance of ads you see elsewhere.

7. WhatsApp Business Communications

Where you contact us via WhatsApp, or where we use WhatsApp Business to confirm orders, verify Cash on Delivery details, send delivery updates, or respond to customer support queries, your phone number and the content of those messages are processed through WhatsApp’s infrastructure, operated by Meta Platforms, Inc.

WhatsApp’s handling of this data is governed by WhatsApp’s own Privacy Policy, available at whatsapp.com/legal/privacy-policy.

Customers should never share payment PINs, OTPs, passwords, or banking credentials over WhatsApp or any other messaging channel, with Haute.pk or anyone claiming to represent Haute.pk.

8. Marketing Communications

With appropriate permission or where otherwise permitted by applicable law, Haute.pk may send promotional communications relating to:

• New arrivals
• Best sellers
• Deals and bundles
• Discounts
• Fragrance recommendations
• Special campaigns
• Seasonal offers

You may opt out of promotional communications at any time.

However, opting out of marketing communications will not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, payment notifications, or information concerning your account or purchase.

9. Sharing of Personal Information

Haute.pk does not sell, rent, or trade customer personal information as a standalone commercial product.

We may disclose information where reasonably necessary to operate our business, including to:

Delivery Partners

We may provide your name, phone number, address, and order details to courier and logistics companies for delivery.

Payment Providers

Necessary information may be shared with banks, payment gateways, and financial service providers to process transactions.

Technology Providers

We may use hosting companies, website providers, analytics platforms, CRM systems, email providers, and other technology services.

Marketing and Advertising Platforms

Where applicable and lawfully permitted, limited information — including through tools such as Meta Pixel and Google Ads — may be processed by advertising and analytics platforms to measure campaigns and improve marketing.

Communication Platforms

Where you interact with us via WhatsApp Business or similar tools, information may be processed by the platform operator (e.g. Meta) as described in Section 7.

Government and Law Enforcement Authorities

We may disclose information when required by applicable law, court order, lawful government request, regulatory requirement, investigation, or other legally enforceable process.

10. Third-Party Service Providers

Third-party providers may process information on our behalf.

These providers may include:

• Payment gateways
• Courier companies
• Hosting providers
• Website and IT service providers
• Analytics platforms (e.g., Google Analytics)
• Advertising platforms (e.g., Meta Pixel, Google Ads)
• Customer communication platforms (e.g., WhatsApp Business)

We expect service providers handling customer information to use appropriate security measures and to process information only for legitimate purposes.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Certain information may need to be retained for longer periods because of:

• Accounting requirements
• Tax requirements
• Order and transaction records
• Fraud prevention
• Dispute resolution
• Legal claims
• Regulatory obligations
• Business record-keeping

When information is no longer reasonably required, we may securely delete, anonymize, or otherwise dispose of it.

12. Data Security

Haute.pk takes reasonable administrative, technical, and organizational measures to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction
• Fraudulent activity

However, no website, database, server, or electronic transmission can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions, Haute.pk cannot guarantee absolute security of information transmitted through the internet.

13. Customer Responsibilities

Customers are responsible for maintaining the confidentiality of passwords, account credentials, and other authentication information associated with their accounts.

Customers should immediately notify Haute.pk if they believe their account or personal information has been compromised.

Haute.pk will never intentionally request your:

• ATM PIN
• Banking password
• OTP
• Credit/debit card PIN
• Online banking credentials

Do not provide such information to anyone claiming to represent Haute.pk.

14. Children’s Privacy

Haute.pk does not knowingly seek to collect personal information from children.

If we become aware that personal information has been submitted by a child without appropriate authorization or consent where required, we may take reasonable steps to delete the information.

15. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, payment services, or other external services.

Haute.pk does not control these websites and is not responsible for their privacy practices, security, content, or policies.

You should review the privacy policy of any third-party website before providing personal information.

16. Customer Rights

Subject to applicable Pakistani law and legitimate business requirements, customers may contact Haute.pk to request information regarding personal information we hold about them.

Requests may include:

• Access to personal information
• Correction of inaccurate information
• Updating contact details
• Questions regarding how information is used
• Withdrawal from promotional communications
• Requests concerning deletion where legally and operationally possible

We may require reasonable verification of identity before processing a request in order to protect customer information from unauthorized access.

We may also refuse or limit a request where retention or disclosure is necessary to comply with legal, tax, accounting, fraud-prevention, security, or other legitimate obligations.

17. Data Breaches and Security Incidents

If Haute.pk becomes aware of a security incident involving personal information, we will assess the incident and take reasonable steps appropriate to the circumstances.

Where notification is required by applicable law or regulatory requirements, we will provide the required notification through an appropriate communication channel.

18. International Data Processing

Some third-party technology, analytics, payment, advertising, hosting, or communication providers used by Haute.pk — including Meta and Google — may process information outside Pakistan.

Where personal information is processed through such providers, we take reasonable steps to use reputable service providers and appropriate contractual or technical safeguards where applicable.

19. Changes to This Privacy Policy

Haute.pk may amend this Privacy Policy from time to time to reflect:

• Changes in our services
• Changes in technology
• Changes in business practices
• Changes in applicable Pakistani laws
• New regulatory requirements
• Changes to third-party services

The updated Privacy Policy will be published on this page with a revised effective date.

Your continued use of Haute.pk after an updated Privacy Policy is published constitutes acknowledgment of the revised policy, to the extent permitted by applicable law.

20. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Haute.pk
Pakistan

Email: haute1.pk@gmail.com
Phone / WhatsApp: +92-301-2546-333

Important Legal Notice

This Privacy Policy is intended to establish Haute.pk’s privacy practices and provide transparency regarding the handling of customer information. It is drafted with reference to the Pakistani legal framework currently identifiable as applicable to electronic information and privacy, including the Electronic Transactions Ordinance, 2002 and the Prevention of Electronic Crimes Act, 2016, as amended.

Pakistan’s proposed comprehensive Personal Data Protection Bill remains a draft rather than an enacted standalone personal-data protection statute in the official sources reviewed. Therefore, this policy does not represent that Haute.pk is complying with a currently enacted “Pakistan Personal Data Protection Act.”

This policy also references Haute.pk’s use of Meta Pixel, WhatsApp Business, and Google Analytics/Ads for the purpose of disclosure consistent with those platforms’ own business-tool terms; it does not constitute legal advice regarding compliance with Meta’s or Google’s platform policies, which should be independently reviewed.